Most Popular Articles

• AB Test Planning Guide
• Template Testing Tutorial
• Interpreting Your Test Results
• Why Essential A/B Test Traffic Isn’t Exactly 50/50 (or other chosen Traffic split), and why not all visitors are counted
• Why Essential A/B Testing Shows Fewer Orders Than Shopify
• How we handle Data on Essential CRO Split AB Testing app
• What counts as a visitor in my test results? (Essential CRO Split AB Testing app)
• Do add to carts and orders only count the product I'm testing? (Essential CRO Split AB Testing app)
• Can I run a theme test and a template test at the same time? (Essential CRO Split AB Testing app)
• Can I see test results by device, country or traffic source? (Essential CRO Split AB Testing app)