Does the free gift work with the Buy it now button? (Essential Free Gift BOGO BXGY app)

No. This is a Shopify limitation. Buy it now and the other express checkout buttons on the product page (Shop Pay, Apple Pay, Google Pay, PayPal and others) skip the cart and open checkout with only that one product. Because the cart is skipped, the gift can't be added.

If gifts are important for your promotion, hide these buttons on your product pages:

  1. In Shopify admin, go to Online Store and click Edit theme.
  2. Open your product page template. In the Product information section, click the Buy buttons block.
  3. Uncheck Show accelerated checkout buttons and click Save. In older themes it's called Show dynamic checkout buttons.

To hide the buttons only on some products, create a separate product template, turn the buttons off there, and assign that template to those products.

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