Cart Drawer Tracking: Analytics, Order Data and Pixels
This article explains what the app tracks for you, how to find drawer and upsell sales in your orders, and what it doesn't track.
The Analytics page
Open Essential Cart Drawer > Analytics. It has four tabs:
| Tab | Shows |
|---|---|
| Overview | Cart views, total carts, initiated checkouts, converted and abandoned carts, plus revenue added by each feature |
| Upsells | Impressions, Added, Conversions, Conversion rate and Revenue added, per offer and per product |
| Order upsells | The same metrics for order upsells |
| Sticky cart | Results for the Sticky Add-to-Cart bar |
The cart drawer and the sticky bar are always counted separately. Every metric is explained in Cart Drawer Analytics: What Every Metric Means.
Requirements
- Data starts on 17 August 2026. Earlier dates are empty.
- Revenue and conversions need the Read orders permission. They count from the moment you approve it.
- Cart drawer figures are only collected while the cart drawer is enabled.
Find drawer sales in your orders
The app tags the lines it adds, so you can filter or report on them:
| Property on the order line | Means |
|---|---|
__essential_cart_drawer_upsell_offer_id |
Added from an upsell offer |
__essential_cart_drawer_reward_tier_id |
Free gift from a spend tier |
__essential_cart_drawer_order_upsell_id |
Order upsell |
__essential_cart_drawer_sticky_atc_id |
Added from the Sticky Add-to-Cart bar |
The app relies on these properties for attribution and rewards. They are not settings you can turn off in the app. Full list: The Hidden Properties the App Adds to Orders. It also explains __essential_cart_drawer_upsell_id, which marks every line the app added.
What the app doesn't do
| Request | Answer |
|---|---|
| Send Meta, Google or TikTok pixel events itself | No. Set up your pixels with their own Shopify apps |
| Abandoned cart links per visitor | No. Use Shopify's abandoned checkout emails |
| A/B test the drawer against your theme cart | No built-in test. Use a separate A/B testing app |
| Export analytics | No export yet |
Before and after comparison
To see the drawer's effect on your whole store, compare average order value and conversion rate in Shopify Analytics for equal periods before and after you enabled the drawer.
Need more?
If you need data the app doesn't have, tell us. We log it as a feature request.