Staff Notifications on the Subscriptions app
As well as emailing your customers, Essential Subscriptions can email you and your team about subscription activity, so you know when subscriptions are created, when customers churn, and when payments or inventory fail.
To manage these, go to Settings and click Email notifications to store staff.
Where Notifications Are Sent
Staff notifications are sent to your store's email address. The page shows which address that is. They always go there. To use another address, change your store email in Shopify.
The Notification Groups
Staff notifications are organised into three groups, and each group has its own delivery frequency.
New event notifications
- New subscription
- Resumed subscription
- Unskipped order
Churn notifications
- Cancelled subscription
- Paused subscription
- Skipped order
Failure notifications
- Payment failed (any attempt)
- Failed attempt due to insufficient inventory
Tick the events you care about in each group and untick the ones you don't.
Choosing How Often You're Notified
Each group has a Get notified dropdown that controls how the emails are batched:
- Never
- For every event: get an email each time it happens
- Every day
- Every 3 days (default)
- Every 7 days
- Every 14 days
- Every 30 days
Tip: On a busy store, For every event can mean a lot of email. A digest like Every day or Every 3 days keeps you informed without flooding your inbox.
When digests arrive
If a group is set to anything other than For every event, its emails arrive as a digest at around 9am in your store's time zone, covering the period up to the end of yesterday. A digest shows how many subscriptions had each event in that period. It does not list them one by one.
Digest days are fixed in the calendar. They are not counted from the day you change the setting, so your first Every 7 days digest can arrive sooner than 7 days after you save.
Note: a digest with nothing to report is not sent. Silence means no events, not a broken setting. You also get one email per group, so three groups on a daily cadence means up to three emails a day.
Saving Changes
A save bar appears when you make changes. Click Save to keep them.
Failure notifications are the ones to leave on. They are the only warning you get that a subscriber's payment is in trouble. For out-of-stock failures the customer gets no payment failure email, only Subscription order skipped, Subscription paused or Subscription cancelled, if those emails are on. See When Customers Are Charged, and What Happens When a Payment Fails.